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Handling of Personal Information

Handling of Personal Information by Odakyu Electric Railway Co., Ltd.

We at Odakyu Electric Railway have set forth how we handle personal information on the Odakyu Electric Railway website, and handle personal information in accordance with this policy so that customers and business partners can use our services with peace of mind.
In addition to this website, please see the privacy policy of the respective website for information about handling of personal information on other Odakyu Electric Railway and Odakyu Group websites.

Information Solicited from Customers Using This Website

The Odakyu Electric Railway website collects personal information from customers interacting with its content, including route and fare search and inquiries about the Romancecar seat availability. The e-Romancecar service is used for online reservations and purchases. Personal information collected on the Odakyu Electric Railway website is used for the following purposes.

Route and Fare Search

The route and fare search feature automatically calculates fares, the time needed to take connecting trains on the Odakyu Line, Hakone Tozan Line, and Tokyo Metro Chiyoda Line from the departing station to the arriving station, and the time needed to get to public facilities and bus stops along the train lines, and displays transfer information based on search terms designated by the customer. The easy input tool uses the GPS feature built into the customer’s device and displays nearby stations. The route and fare search feature uses services provided by NAVITIME JAPAN Co., Ltd.

Collected information: Departing station, arriving station, search type, date and time, detailed terms, easy input information
Purpose of use: To display connecting trains, times, and fares that are searched for. To display history information. To display nearby stations.

The Romancecar, Seat Availability / Book / Purchase

The Romancecar, the seat availability and booking feature searches for seat availability from the Romancecar departing station to the arriving station designated by the customer, and seats can reserved from the search results. The e-Romancecar service is used for online reservations and purchases.

Collected information: Departing station, arriving station, date of travel, departure and arrival times, number of adult and child passengers
Purpose of use: To display train information for the searched date and time, the departure and arrival times, seat availability, train information adjacent to search terms, and reservation and purchase buttons.

We may contact customers who provide opinions and requests to the Odakyu Sightseeing Service Center via the inquiry form or by other means, depending on the nature of the opinion or request. Opinions and requests for Odakyu Electric Railway may be used as statistical data to inform future business activities.

Collected information: Name, postal code, address, email address, telephone number, sex, age range, opinions and requests (within 2,000 characters)
Purpose of use: To contact customers to provide answers by email, telephone, and post. To use opinions and statistical data to inform future business activities.

Event and Campaign Offices

Odakyu Electric Railway event and campaign offices may verify, make contact and inquiries, and provide answers by email, telephone, post, fax, and the like pertaining to customers’ participant registration and registered participant information.

Collected information: Name, postal code, address, email address, telephone number, fax number, sex, age, nearest station, and answers to other questions
Purpose of use: For verification, contacting, inquiries, and providing answers by email, telephone, post, fax, and the like pertaining to participant registration and registered participant information for events, campaigns, prize contests, and seminars.

Information Automatically Collected by Cookies and Other Tools Not Intentionally Set by Customers

The Odakyu Electric Railway website uses localStorage for the route and fare search feature, and cookies to analyze activity and measure ad effectiveness for pages customers visit. LocalStorage and cookies are identifiers and other data stored on a customer’s smartphone, tablet, or computer as text files that are sent and received between the browser and servers when the customer interacts with webpages. The purposes of using cookies on the Odakyu Electric Railway website and how to refuse the use of cookies are as follows.

LocalStorage for Route and Fare Search

The Odakyu Electric Railway website uses search technology from NAVITIME JAPAN Co., Ltd. for customer route and fare search, which involves the use of localStorage.
LocalStorage is used to save search terms and results, and no other data is saved. You can opt out if you do not want localStorage to be used. Opting out will result in no longer being able to user the route and fare search feature.

Opt out of route and fare search

Cookies for social media share buttons

The Odakyu Electric Railway website uses cookies to place Twitter and Facebook share buttons on campaign websites. Trends in customer use of share buttons are used to help make service improvements. You can opt out if you do not want the website to use Twitter and Facebook cookies. When opting out, the campaign share button feature may no longer work.

Opt out of Twitter
Opt out of Facebook

Cookies for access analysis

The Odakyu Electric Railway website uses Google Analytics, Google Tag Manager, and AudienceOne. Third-party cookies issued by Google Analytics, Google Tag Manager, and AudienceOne collect access information on customer website interactions, viewing times, and the like. They also collect specific information on the Internet Protocol (IP) address, browser type, internet service provider (ISP), visited/ending pages, operating system, date and time stamps, and clickstream data. This information is used for site management and to help make service improvements based on customer website usage trends. To protect privacy, customer website usage information does not contain personally identifiable information. Information stored in cookies is processed in accordance with Google’s privacy policy.
You can opt out if you do not want the website to use access analysis tools. You can use the add-on from Google’s opt-out link to block Google Analytics JavaScript (ga.js, analytics.js, dc.js) and Google Tag Manager from sending information on your website interactions. You can also use the following opt-out page to manage your settings to block data from being sent to AudienceOne.

Opt out of Google Analytics Google Tag Manager
Opt out of AudienceOne

Cookies for Personalized Advertising

The Odakyu Electric Railway website uses analysis of customer website access data to display ads of interest to customers, and may share this data with ad distribution companies such as Yahoo! JAPAN, Google DoubleClick Ad Exchange, Facebook, Instagram, MarketOne, and Cloudflare. Ad distribution companies issue third-party cookies to collect customer information for displaying personalized ads.
Personalized ads, also called retargeting and remarketing, are ads that predict customer interests from customers’ viewed content trends and are displayed when customers use external websites. After you visit the Odakyu Electric Railway website, related search results based on information you viewed may be displayed in ads, and Odakyu Electric Railway ads may display on external websites.

Use of Google Ads

If you want to disable retargeting, remarketing, and other forms of personalized ads, you can opt out of personalized ad displays from third-party advertisers and advertising networks using the following links. Doing this will prevent your browsing history (page views and so on) on other websites from being used in external advertising. Please note, however, that opting out will not stop ads themselves from being distributed.

Opt out of Yahoo! JAPAN
Facebook
Opt out of Google DoubleClick Ad Exchange
Opt out of MarketOne
Opt out of Cloudflare

To opt out of Instagram, disable cookies in your browser.

Changes to the Handling of Personal Information

This documentation is subject to change when there are changes to the handling of personal information on the Odakyu Electric Railway website.

Established February 5, 2019