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Enjoy the View of Mt. Fuji While You Shop and Experience: Recommended Spots in Gotemba

Located at the foot of Mt. Fuji, Gotemba offers numerous stunning spots to take in the majestic view of the famous mountain. Hosting one of the largest outlets in Japan, the area has many cafes and shops that offer traditional Japanese flavors. Additionally, Gotemba is noted for its many natural hot springs sourced from the pure underground waters fed from Mt. Fuji, making it a hidden paradise for hot springs and saunas. All facilities and their surroundings in Gotemba boast breathtaking views of Mt. Fuji. You can combine shopping with gourmet experiences, hot springs, and saunas, all while enjoying the view! Gotemba also serves as a key hub connecting the popular tourist areas of Mt. Fuji and Hakone, with its excellent access to Shinjuku in Tokyo via direct express buses or the Romancecar that takes less than two hours, adding to its appeal.

Fuji Hakone Pass for a Convenient Hakone and Mt. Fuji Area Trip

Shop at the king of outlets right at the foot of Mt. Fuji/Gotemba Premium Outlets ®

Gotemba Premium Outlets boasts the largest retail space in Japan. Within its vast grounds, offering a panoramic view of Mount Fuji, there are about 290 shops and restaurants featuring popular domestic and international brands. The mall offers a wide range of products, from fashion and cosmetics to interior goods and household items. In addition to a food court, there are also gourmet highlights such as a bakery featuring a historic Parisian patisserie.

The grounds are divided into three areas: the WEST ZONE, which features high-end brands; the EAST ZONE, which offers sports and casual wear; and the HILL SIDE, which focuses on luxury brands. The facility also includes a mini amusement park and a day-use hot spring. With its open spaces and views of Mt. Fuji, Gotemba Premium Outlets is a multi-purpose destination where people of all ages can enjoy a full day of activities.

Enjoy traditional sweets while overlooking a nature-rich garden/Toraya Kobo

Toraya Kobo was inspired by the desire to go back to basics in recreating a modern venue for making traditional Japanese confections (wagashi). Here, you can enjoy handmade sweets unique to this location, such as Manju (steamed bun), Daifuku (rice cake filled with bean paste), and Dorayaki (bean paste sandwiched between two pancakes), while freely strolling through the picturesque grounds featuring plum groves, bamboo forests, and ponds. A particularly popular item is the "Dorayaki" made using plenty of locally produced “sakura” eggs.

The area where the workshop is located used to be a popular summer resort with many villas built at the foot of Mt. Fuji from the Meiji to Showa eras (1860s-1980s). There are also tea fields nearby, and the workshop uses sencha (green tea) from these fields. Surrounded by nature, you can listen to the sound of bamboo swaying in the wind and savor simple traditional wagashi at the terrace seats, enjoying a rich and tranquil moment.

Enjoy Gotemba’s renowned tea at a historic establishment/Arai-en

Located in the eastern part of Shizuoka Prefecture, the leading tea-producing region in Japan, Gotemba is home to numerous tea shops and tea fields. One such shop is Arai-en, a long-established store founded in 1888. They offer a variety of teas from different parts of the prefecture, all grown using traditional methods which includes their own Japanese tea brand "Kinseisui." Visitors can taste test a selection of Shizuoka teas, such as “Shizuoka gyokuro” and “Gotemba sencha”. Additionally, the shop provides guidance on how to brew delicious Japanese tea.

In addition to Japanese tea, the store also produces and sells "Fujisan Koucha," an authentic domestically produced black tea with a rich aroma, which has won the gold award at the Great Taste Awards in the UK. This black tea is popular as it is well-suited for making milk tea.

Bake rice crackers while enjoying Mt. Fuji/Ebisenbei no Sato

A popular Japanese souvenir, "ebisenbei" (shrimp rice crackers), is renowned for its delicious taste. The famous brand "Ebisenbei no Sato" has a store in Gotemba, where Mt. Fuji towers close by with its stunning view. The spacious sales area inside the store boasts an astonishing variety of ebisenbei. Here, you can sample about 20 different types of senbei for free, allowing you to choose your favorite flavors to purchase.

You can also enjoy viewing panels that illustrate the process of making ebisenbei. On weekends, there are special paid events where you can experience decorating and "baking" a giant 30 cm senbei, creating a memorable experience.
The store also has a resting area where you can relax and observe the magnificent view of Mt. Fuji.

A resetting soak in the hot springs with a view of Mt. Fuji/Ko no Hana no Yu

This day-use hot spring facility is located on the premises of the Gotemba Premium Outlets. Its name is derived from "Ko no Hana Sakuya-hime," the deity enshrined at Fuji Sengen Shrine, which is dedicated to Mt. Fuji. The facility boasts breathtaking views of Mt. Fuji, high-quality hot spring water from its own source, saunas, and open-air baths. In addition to the large communal bath, there are 19 private reservable open-air baths, allowing guests to enjoy both the hot springs and the view in a private setting. The facility also includes "Dining Hanagoromo," a modern Japanese restaurant offering panoramic views of Mt. Fuji. Guests can also receive body care and other relaxation treatments, making it an ideal place to reset and rejuvenate after a long day.

Furthermore, every year on August 1st at 6 p.m., guests can witness the mystical "Diamond Fuji" phenomenon, where the sun sets directly atop Mt. Fuji's summit, creating a dazzling effect.
(* This phenomenon can be observed from the northern part of Gotemba City starting from the summer solstice until around August, with the best viewing times changing over time.)

On-site accommodation for best shopping experience/HOTEL CLAD

HOTEL CLAD is located on the grounds of the Gotemba Premium Outlets. It is close to the newly established HILL SIDE zone, which features luxury brands, allowing for easy access between the hotel and shopping during your visit. The practicality of being able to quickly reach your hotel after a shopping spree is extremely convenient.

You can enjoy views of Mt. Fuji from more than half of the rooms which have a calm atmosphere reflecting traditional Japanese style. Additionally, you can appreciate the scenery outside from various spots within the hotel. Guests can use the attached day spa "Ko no Hana no Yu" for free, and dining is available at the hotel's restaurant "Dining Hanagoromo," which offers a panoramic view of Mt. Fuji. After enjoying shopping and strolling at the outlet, you can return to the hotel and relax while taking in the beautiful views, making for a pleasant experience.

HOTEL CLAD Reservation